After more than 20 years as a writer, editor and digital media content manager, I've taken on assignments from blog posts to whitepapers. Here's a sampler.
Blogs drive traffic. And great content builds repeat traffic. I suggest a minimum of one post weekly. Promote it on your social media sites.
Whether strictly local or broadly national, PR builds brand, promotes awareness and demonstrates industry presence.
Whitepapers are an excellent way to position you as an industry leader, create buzz and generate leads. They also create positive PR.
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